Successful brands are supported by identities that are unique, memorable and relevant. Our design team deliver creative and thought provoking logos, identities and communications that clearly deliver the brand values of our clients’ products and/or services. The aim is that your customers will feel an alliance and bond with your brand and, as a consequence willfully engage with you and your product offering.
Being able to recognise a brand without actually seeing the logo is what visual language is all about – it’s powerful stuff! Our design team develop a visual language and tone of voice that enables your customers to recognise your brand and marketing message instantly. From fonts and colours, to images and written tone, we will develop all the attributes required to support the visual brand identity.
Once a visual language and house style has been created for your brand, we identify the various attributes that make this happen and turn them into brand assets. These assets will be used in marketing communication materials both on and offline.
Our team consists of experts in all fields of digital design hence allowing us to create brands which are clear and consistent across all touchpoints. We offer a full brand development service for new brands, or we can develop your existing brand to ensure maximum optimisation and consistency.
Brand strategy is the action plan for putting the brand to work. A brand audit will have given us a full understanding of the competition and the marketplace, and will have identified your dominant selling idea, allowing us to produce a brand strategy that will ensure consistent brand behaviours and brand experiences in all points of contact and channels of communication.